News and Resources

How will your audience remember you?

In today’s hypercompetitive marketplace, trying to make your company stand out can be overwhelming. Many of your competitors have a used-for-years motto that their audiences remember with reliable recall. But what happens when you don’t want to settle for the status quo? When you want to go above and beyond, but be direct and simple […]

Shirley/Hutchinson Receives Another Telly Award

This summer Shirley/Hutchinson received a national Telly Award for its agent-recruiting webvideo for Southeast Property Investments Network. With over 13,000 U.S. and international entries, the Telly annually highlights and honors regional agencies that display creative excellence. For a closer look at national and international awards won by other S/H clients, click here.

Shirley/Hutchinson
Creative-Advertising Awards

A sampling of the different creative-advertising awards, in multiple media, won by Shirley/Hutchinson clients spanning many years. All of these competitions were national or international in scope, typically with thousands of entrants. S/H clients shared one important distinction: against most Fortune 500 corporations, the size of their company (and their relative budget) may have been […]

New projects in three states, new proposals in four more.

After 25 years of “National Advertising Without The Agency”, Shirley/Hutchinson’s new direction is gaining traction. “Moving images. On a higher plane” is a focused outreach to successful Christian entrepreneurs all over the country. And they’re responding.

When Marketing is a Waste of Money

It happens. With the best of intentions, you sign off on some advertising. (Because that’s the right thing to do, because that’s one way businesses grow.) And it runs. And you listen as it lands with a dull thud, and you watch as it vanishes without a trace… again. You wonder if you just wasted […]

Entrepreneurship 101

The world of entrepreneurship is filled with misleading information, outdated “sales tactics” . The traditional “salesman” persona is quickly becoming a bad tasting proverb on how not to turn out when you grow up. We have put together 5 concepts an entrepreneur can take to heart and almost immediately begin to operate on a higher level. […]

3 Powerful Drivers That Convert Customers To Your Brand

(Why Strategic Brand Development Matters for Your Business) A clear, memorable, believable brand identity offers a confident seal of assurance. Growing your business is not exclusively a “transactional” process. Crafting a differentiating brand for your business (by strategic brand development) will ultimately lead to sustained and increasing revenue. However, in today’s savvy-consumer culture, managing a […]

8 Questions to Ask About Your Website

Having a website for your business is an obvious fact. As a result, effective web design is becoming very important to business owners everywhere. Being able to put your company in the best possible light on all fronts is a strong ally. But how do you make sure you don’t make something that looks like […]

How and why would I want to research my competition?

No matter what business you have, you’re bound to have competitors. However, there are ways for you to have a leg up on the competition by researching what your competition is. Knowing your competition allows you to better your service or product by researching what areas you could improve. Social media, asking your customers and […]

Boosting Creativity by Brainstorming

Being stuck in creative rut can hurt your business. How do you pull yourself out of the mud into the path of innovation? Using brainstorming can help your workflow, your clients, your coworkers, your products, and your business. Learn How Your Brain Works How do you effectively sift through all the information and ideas traveling […]