Strategic Billboard Design and Outdoor Board Placement

It’s just a billboard.  How hard could it be?

Remember your last road trip?  Where you were hungry, or nearly out of gas, or ready to turn in, and you were actively looking for a good reason to do that?

Some billboards told you so much that you couldn’t read them without veering into the next lane.  Or looked so cheesy that you were immediately wondered if that mirrored the experience you’d have if you took the next exit.

Chances are you made your choice based on a combination of smart idea, simple visual, clear benefit, short copy. And almost every time – surprise – you wise decision was rewarded.

It’s amazing what seven words or less can do.

If they’re the right ones.