Truth: almost everyone has a website.  Equally True: few of those sites are current, easily navigated, concise and strategically-branded throughout.

There’s one other glaring omission.

Everyone who visits your site would rather watch your story – with sound and motion —  than read it.  That means video, which used to be prohibitively-expensive for many companies.

No more.  Technology has brought video within reach, and Recession-Recovery Marketing uses this new tool to its maximum advantage.

You can speak directly to your customers about what make your company special.  Testimonials motivate dramatically when success stories are seen and heard.   You can visually demonstrate, up close and personal, exactly what makes your products unique.

Brand strategy, design, imagery and copy tone will always be critical to your website’s success.   But they take on added dimensions of credibility when video brings them to life.