D-Day didn’t happen spontaneously.

When Eisenhower met with the troops, it was a last, personal connection that came at the end of months of meticulous planning.

Unfortunately, sometimes companies send out their battle-ready marketing soldiers with little more than a pep talk.  They would be far more effective if D-Day-like preparation had preceded their assault.

Specifically?  A carefully-coordinated brand strategy that helped ensure success.

Technically, the war we’ve all been fighting ended with the “end” of the recession in June, 2009 – the longest economic slide since World War II.

However, the effects of that downturn will be with us indefinitely.  Recession-Recovery Marketing requires a post-recession strategy that deals with a world forever changed.

It starts with a relentless search for brand differences.  Followed by a creative strategy, a positioning statement, a marketing plan.  Applied wisdom.  A process.

This is far more than some temporary gameplan.  Your recession-recovery brand will carry you out of the misery you’ve endured and into progressively-better quarters to come.

And there’s a bonus.  Correctly-executed, your battle plan will outpace competitors who are still trying to return to “business as usual”.

Shirley/Hutchinson will work with you to cost-effectively chart this recovery.  And it can’t start soon enough.